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About CULTURE 4.0: The Future of Corporate Culture

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The old rules for sustainable business success are crumbling. In a comprehensive survey of 1,348 corporate executives, 92% believe improving their firm's culture would increase company value—yet only 16% believe their corporate culture is fit for the future. This staggering disconnect represents a $2.3 trillion opportunity gap in the global economy and signals a significant business transformation challenge.

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CULTURE 4.0: The Future Of Corporate Culture is the definitive guide that bridges this gap, offering the first systematic framework for building corporate cultures capable of thriving in our post-pandemic, AI-driven, socially connected, economically and politically uncertain world.

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The traditional HR-centric view of corporate culture died with remote work mandates in March 2020. What emerged is a complex, interconnected ecosystem where internal culture collides with external forces—from cyber threats and generational workforce shifts to artificial intelligence and social media transparency. Leaders need to understand this new reality and be armed with concrete plans and actions.

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This book doesn't just diagnose the problem; it provides solutions for C-suite executives seeking sustainable culture transformation strategies, Board directors requiring governance frameworks for culture oversight, and HR leaders needing tools to elevate their strategic influence. Through a revolutionary multidimensional ecosystem framework, Culture 4.0 transforms corporate culture from an HR initiative into a strategic business advantage that positively impacts employees, customers, and market value.

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